We sell to the Dealers, Distributors, and Key Merchants in the Shooting, Hunting, Archery, Outdoor, Farm & Ranch, and Law Enforcement trade, covering the Thirteen Western States.
Our behavior will withstand the most discerning public scrutiny. Our communications with each other will be honest and authentic and we will share knowledge freely. Respect
People count. We respect the individual and value the contributions of each employee and business partner. We will demonstrate a high regard for the environment, our communities, employees, suppliers, customers, consumers and shareholders. Ethics
We insist on following the highest ethical standards and adhering to our Company Values. We are each responsible to conduct our business relationships, internal and external, with the highest level of professionalism and integrity. Commitment
We are passionate and do as we say. We provide a motivational environment to exceed our expectations, as well as those of our customers. We hold ourselves accountable for our actions and decisions, balancing profitable growth, with an appropriate degree of personal responsibility and empowerment. Excellence
We will strive to achieve high standards of personal and corporate performance in all our endeavors. We celebrate successes and learn from failures. We work together to develop people to their full potential. Winning
We value results, a strong work ethic and continuous, innovative improvement in standards, quality and timeliness. We are committed to winning in today’s competitive market place, anticipating change and embracing new ideas and innovation.
NRA- National Rifle Association (Principle Life Member) | SCI- Safari Club International (Principle Life Member) | Mule Deer Foundation (Principle Life Member) | ATA- Amateur Trap Shooting Association (Principle Life Member) | RMEF- Rocky Mountain Elk Foundation | FNAWS- Foundation for North American Wild Sheep | NASGW- National Association of Sporting Goods Wholesalers
NSSF- National Shooting Sports Foundation
ATA- Archery Trade Association | United Association of Manufacturers Representatives | IHMSA- International Handgun Metallic Silhouette Association | NMLRA- National Muzzle Loading Rifle Association | ASSRA- American Single Shot Rifle Association | SASS- Single Action Shooting Society